SEIBU DEPARTMENT STORE
”hello, monday store" pop-up store in collaboration with Seibu department store in Shibuya, Tokyo. The store sells a variety of items that raise the quality of everyday life and make Mondays, which tend to make us feel blue, more enjoyable.
CLIENT / SEIBU DEPARTMENT STORE, POPAP
DESIGN / VI, LOGO DESIGN
SPENT HOURS / 1 WEEK
TOOLS / ADOBE ILLUSTRATOR
Since the concept of the pop-up is to slightly improve the quality of daily life, we incorporated into the design various fonts and shapes of what we wanted to work on to improve daily life. We also used pop colors to create a cheerful mood. Assuming that you will post photos focusing on the products of the brands opening stores on social networking sites, etc. We created a logo that can be used in combination with the photos.
