SEBASTIAN
SEBASTIAN IS A JAPANESE SHAVED ICE, KAKIGORI SHOP IN MELBOURNE, AUSTRALIA. THEY HAD ESTABLISHED IN SHIBUYA, TOKYO IN 2011 AND OPENED MAIN SHOP IN MELBOURNE IN 2024.
CLIENT / KAWAMATA PTY LTD
DESIGN / VI, LOGO DESIGN, MENU DESIGN, POSTER DESIGN, PHOTO DIRECTION
SPENT HOURS / 1 MONTH
TOOLS / ADOBE ILLUSTRATOR, ADOBE PHOTOSHOP, FIGMA
The design is vibrant and lively, contrasting the traditional image of Japanese shaved ice, which highlights the imported ice from Japan and the craftsmanship involved. We aimed for the shop to blend with the Melbourne cityscape and be recognizable to many.
Our shaved ice, made from natural ice, quickly melts and changes shape. We incorporated this transient nature into our logo, which features an irregular shape.
We chose a vibrant orange as the main colour to evoke a bright and energetic character.
